Selected work
Three engagements, one per way of working together. Each case is written up as the engagement type you could hire: what was needed, how I approached it, and what was created.
01 · Business Development | Sales Systems
International apparel manufacturer
A family-owned UK and Pakistan apparel manufacturer set out to win new enterprise accounts in several international markets. I’m building the foundations: who to sell to and in what order, who to reach inside each account, what proof to show them, and the CRM and AI-assisted workflows that keep it moving.
02 · Sales / Marketing / Commercial Engine Build
Creative community & technology venture
A founder-led creative community and technology venture needed to sell its first founding customers on a platform still being built. I turned a year of evolving material into one source of truth, and a document set built so that a stranger can understand it, a buyer can check it and a seller can run it.
03 · Full Commercial Strategy | Fractional Director
Founder-led events business
Five years in, a highly respected, founder-led London events business wanted to even out its seasons and choose its next era of clients on long-term fit rather than circumstance. I designed a programme to test what the founders know against the evidence, and to help them keep doing only what they love, for as long as they want to.
Clients are described anonymously while engagements are live. Named references on request, where clients agree. Discuss your commercial question.
Businesses benefit from a bespoke sales plan tailored to their particular strengths and niches, rather than a one-size-fits-all formula.
